OneSource Professional Training Solutions, Inc. presents

Google Online Marketing Boot Camp On-Site Training

This on-site training class is also available as Public Schedule Seminar.

This 3-day, hands-on, lab-intensive Google training course will give you real-world skills to successfully transform you into a highly qualified online marketer

Course Description/Agenda

The demand for individuals with knowledge and experience of Google online marketing has never been higher! This 3-day, hands-on, lab-intensive Google training course will give you real-world skills to successfully transform you into a highly qualified online marketer. Learn specific Google marketing knowledge to successfully implement and analyze Google-based Internet marketing campaigns. This Google training course will also give you the necessary knowledge to prepare you for the Google AdWords certification exam. Very few marketers who are not solely focused on AdWords have this qualification.

This Google training course will teach you real-world skills including:

Learn Google approved methods for online marketing
Practice learned skills through a series of hands-on labs
Learn how to choose the right keywords for paid search
Keyword analysis
Learn Conversion tracking and optimization
Understand and use Geo-Targeting
Implementing display ad campaigns using Google AdWords
Learn to apply advanced bid management tactics
Learn how to rank higher in search engine results
Prepare for taking the Google AdWords certification exam

Through your participation in this 3-day Google training course you will learn how to:

Obtain the knowledge you need to achieve higher search engine rankings
Increase web traffic
Create a highly optimized paid search campaign
Reach the right audience via effective targeting
Obtain new customers
Get the most of your online advertising dollars
Optimize an existing paid search account

What People Say About This Google Course:

"I found [Google Online Marketing Boot Camp] to be extremely valuable. In fact, I have referenced the materials repeatedly the past few weeks as we have been re-addressing our SEO strategy. I could not have been happier with the course and am really glad I was able to go. I got a ton of knowledge related to Google Analytics and Google AdWords and we will be using these tools at work in the near future."

- Greg, American Marketing Association, Tampa, LF

"The content was presented at the right pace and level to allow actual hands on work. There are many things that I learned that I will be able to apply immediately to my job. The ability to measure ROI will be HUGE for my marketing teams."

- Cheryl, Product Marketing Manager

"I really liked how the instructor made himself available to help with my personal issues I was having with Google tools. Not only were we told about the material, but we actually got to put it to use on the spot. The course was definitely worth the money - I learned a lot of really great tools that I can put to use."

- Eric, Marketing Coordinator

"The instructor was extremely helpful in taking time to discuss the challenges individuals were having, and to review individual accounts. This helped me better digest the information related to my experiences."

- Kristin, Senior Marketing Specialist

Course Outline

Day 1 - Search Engine Optimization (SEO)

I. Understanding SEO and its benefits?

Search engine history
Benefits of SEO
How effective SEO can impact your business
What is Black Hat vs White Hat SEO
Google vs Yahoo! and Bing

II. On-Site SEO Part 1

Meta Tags
- Create optimized page titles
- Creating effective meta descriptions
- Effective URLs that help rank
Robots and Spiders
- What is follow/no follow and how it impacts your rankings
- Canonical URLs
- Creating a site map
Selecting the Right Keywords
- Using keyword research tools
- Long-tail vs. head terms
- How to choose the right keywords
- How to determine competitive keywords
Site Structure
- Optimized navigation to benefit site discovery
- The age of a page and how it impacts ranking
- Effective Page layout

LAB: Create a 5 page website using a flowchart while employing proper meta tags, keywords and site structure. Determine what pages need to be follow vs. no follow.

III. On-Site SEO Part 2

Content
- What is SEO optimized copy
- How to write effective SEO optimized copy
- Writing optimized copy for ecommerce websites
- Duplicate copy and impact on SEO
- Social Content and how it impacts your rankings
Linking
- Impact of linking on SEO
- Effective on-site linking
- What is a "good link"
- How to obtain backlinks

LAB: Create 3 pages of optimized SEO copy for various types of websites.

IV. Tools and How to Use Them to Increase Your SEO

Google Webmaster tools
Google Analytics
Pay for use tools

LAB: Determine metrics and data that would be most important for determining SEO impact while using Google Analytics, Google Webmaster Tool sand others.

Day 2 - Paid Search

I. What is Paid Search?

Paid vs. Organic
Impact of paid search on a business
Beyond Google AdWords

II. Opening an AdWords Account

Billing set-up and choices
Account access within your organization
Pre-Requisites

III. Starting at the Campaign Level

Budgeting at the campaign level
How to target properly
Choosing what devices is best for your campaign
Selecting the right audience
Time adjustments

LAB: Create a sample campaign for 3 different target markets

IV. The AdGroup level

Creating effective AdGroups
How to group keywords properly

V. Effective Keyword Research and Use

How to find keywords
Choosing the right match type
Using negative keywords
How competition can impact your spend

LAB: Set-up and create multiple AdGroups based on mock keyword research. Determine the correct keywords for a website and group them properly using concise and targeted AdGroups.

VI. Writing Paid Search Ads that get Clicks