TrainersDirect Seminars
TrainersDirect presents

Facilitated Product Management Workshop On-Site Training

The goal of this program is to align leaders and members of cross-functional teams around the process of developing, launching, and managing products & services, through the understanding of best-in-class methods and practices for product management.

Course Description/Agenda

Length: 3 days
Number of Participants: Up to 20
Materials: Notebooks and handouts provided

One of the most complex areas of product development and management is brought into focus in this intensive three-day facilitated workshop. Our holistic framework for product management sets the stage for this program. Utilizing a unique workbook with more than 75 pages of tools, templates, and guidelines, our product management life cycle model is brought to life in this highly interactive program. The course is punctuated by a series of progressive, interactive individual and team-based exercises that reinforce the key learning revealed within the body of the instructional material.

This class is designed for corporations that wish to bring about sustained improvement in their product management organizations by fostering an understanding of roles and responsibilities within the context of interpreting and applying a flexible product development and management process. Emphasizing communication and teamwork, this workshop demonstrates the kinds of work which need to be performed, when, and by whom, while reinforcing the primary work structure; the cross-functional team. Two instructors who have the depth and breadth of experience of having performed and managed each and every product management function facilitate the workshop. You're assured of a uniquely durable professional development experience.

The kinds of things your teams will learn include:

Cultivating efficient, performing product teams to "run the business"
Creation of a product strategy; alignment of product plans with the strategy
Assessing and prioritizing product ideas and projects using 'screens'
Positioning products and creating value propositions
Assembling the product master plan
Developing business cases and appropriate assumption sets
Analyzing product level financial statements
Using the product scorecard to manage in-market products
Analyzing the industry and competitors
Evaluating and prioritizing customer needs
Defining market segments and market targets
Creating and managing product requirements
Establishing and sequencing the product launch
Conducting post-launch audits
Formulating conditions and triggers for post-launch product management
Identifying and acting on market signals for products in-market
Determining the right customer service/support strategy to bolster customer satisfaction
Optimizing the operational dimensions of the business
Synchronizing the team with the supply chain
Laying the groundwork for a successful product discontinuance and market exit