Competitive Strategy On-Site Training

Learning Objectives 

• Understand the link between business planning and marketing strategies

• Learn how to extrapolate key strategic information from research analysis

• Assess competitive situations and identify opportunities

• Provide a structured framework to marketing strategy formulation

• Pick up tools and techniques relevant to your job and devise results-oriented strategies

• Gain competence to take the right course of action and achieve the results within your own competitive environment

Customer-Focused Marketing 

• Understanding your customer’s true needs

• Building long term relationships

• Cultivating their preference for your products and services

• Example of world-wide best marketing practices

• Marketing as a culture; tools and processes

• The characteristics of a market-oriented organization

Market Segmentation 

• Strategies for identifying what drives segmentation within any market

• Segmentation: the key to marketing strategy

• Studying segmentation in action

• The process of segmentation

• Criteria for evaluating a segment’s attractiveness

Product and Services Positioning