New Horizons Lexington KY Computer Training
New Horizons Computer Learning Center presents

80290A Marketing Automation in Microsoft Dynamics CRM 2011 On-Site Training

This on-site training class is also available as Public Schedule Seminar.

This course introduces you on how to use Microsoft Dynamics CRM to extend the effectiveness of your marketing department and provides context of how to use things such as marketing campaigns, marketing lists, and campaign templates in MS Dynamics CRM.

Course Description/Agenda

Duration
Classroom Learning - 1 Day(s)
Online LIVE - 1 Sessions

Overview
This course introduces you on how to use Microsoft Dynamics CRM to extend the effectiveness of your marketing department and provides context of how to use things such as marketing campaigns, marketing lists, and campaign templates in MS Dynamics CRM.

Who Should Attend
This course is designed for new partners and customers of Microsoft Dynamics CRM that want to learn about the available marketing features in the Microsoft Dynamics CRM product.

Outline

Lesson 1: Introduction

Benefits of Closed Loop Marketing
Creating and Using Marketing Lists
Marketing Campaigns and Quick Campaigns
Quick Campaigns
Introduction to Marketing Campaigns
Creating a Marketing Campaign
Creating and Using Campaign Templates
Importing Leads
Lab : Quick Campaigns
Lab : Create a Marketing Campaign

Lesson 2: Implementing and Managing Marketing Campaigns

Campaigns, Campaign Activities and Marketing Lists
Creating and Using Email Templates
Sales Literature, Products and Price Lists
Distributing Campaign Activities
Capturing and Viewing Campaign Responses
Working with Campaign Responses
Lab : Create a Campaign Response

Lesson 3: Analysis, Reporting and Goals

Analyzing Marketing Information with Lists, Views and Charts
Working with Reports
Creating and Managing Marketing Goals
Creating Charts
Customizing and Working with Dashboards
Lab : Create a Personal Chart for Appointments
Lab : Goal Management

More Seminar Information