Customer Service Seminar

Presented by Academy of Business Training

In the Customer Service Training Course, you will learn best practices in providing assistance, advice, and support to those people who buy or use the company’s products or services before, during, and after the sale to ensure they have an easy and enjoyable experience with the company

Course Description

Students will learn how to be courteous and pleasant to customers, and to effectively communicate to determine people’s concerns and answer questions in a clear, efficient manner. Customer service is an important part of the promise your brand makes to its customers and critical to the success of a business. 

Customer service plays an important role in an organization’s ability to generate income and should be included as part of an overall approach to systematic improvement  Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. Remember: One good customer service experience can change the entire perception a customer holds towards the organization.

It is safe to say, most businesses you deal with fail to deliver superior customer service. No one was born knowing this skill…it is a learned trait.   

How can you expect to deliver the kind of customer service that wows your customers if you do not train to do so?  Poor or no customer service training can have a devastating impact on the bottom line. It costs you six times more to attract a new customer than it does to keep an existing one.  A typical dissatisfied customer will tell eight to ten people about their problem.  Seven of ten customers will do business with you again…if you resolve the complaint in their favor.  If you resolve a complaint on the spot, 95% of customers will do business again.  Of those customers who quit, 68% do so because of an attitude of indifference by the company or a specific individual.  

This course is offered for each level of customer service:

• For policymakers, we examine how company policies can impact customer service. In the vast majority of cases, company policies are responsible for customer dissatisfaction. Policies that are made for what is most convenient and/or profitable for the company, with little consideration on how they impact the customer relationship, can have a devastating impact on customer retention resulting in declining sales. Poor customer service policies will also impact employee retention. Employees consistently forced to deal with irate customers will soon seek employment elsewhere.
• For managers, we discuss how to manage the customer service program with an emphasis on building a motivated customer service team.
• For the customer service representative, this two-day class examines who we are and what we do as a customer service representative. We analyze our attitude and communications skills and take a hard look at what our customers need. We learn customer service skills whether delivered in person, over the phone or electronically. Finally, we learn how to handle complaints and difficult customers.business.

WORKSHOP AGENDA

Module One: Who We Are and What We Do

Who Are Customers?
What Is Customer Service?
Who Are Customer Service Providers?

Module Two: Establishing Your Attitude

Be In the Know
Behavior that Turns-Off Customers
What Can You Do Right Away To Improve Customer Service?
Applying What You Have Learned

Module Three: Communication Skills

Excellent Service through Effective Communication
Listening Skills
Verbal Communication Skills
Non-verbal Communication Skills

Module Four: Identifying and Addressing Customer Needs

Understanding the Customer’s Situation
Staying Outside the Box
Meeting Basic Needs
Going the Extra Mile
Measuring Your Customer Efforts

Module Five: Generating Return Business

Following Up
Addressing Complaints
Recovering from a Service Breakdown
Establishing Customer Trust

Module Six: In-Person Customer Service

Dealing with At-Your-Desk Requests
The Advantages and Disadvantages of In-Person Customer Service

Module Seven: Giving Customer Service over the Phone

The Advantages and Disadvantages of Telephone Communication
Telephone Etiquette
Tips and Tricks

Module Eight: Providing Electronic Customer Service

The Advantages and Disadvantages of Electronic Communication
Understanding Netiquette
Tips and Tricks
Eliminate Electronic Ping Pong

Module Nine: Recovering Difficult Customers

De-Escalating Anger Establishing Common Ground
Setting Your Limits
Managing Your Own Emotions

Module Ten: Understanding When to Escalate

Dealing with Vulgarity
Coping with Insults
Dealing with Legal and Physical Threats

Each Student Receives:

• A student manual or textbook for use during and after the class.
• Instruction from an experienced business professional (minimum of 30 years) with at least five years in a corporate senior management position (CEO, President, COO, Vice President, CFO).
• Real life exercises to support training materials.
• Individual attention (classes are limited to four students).
• Personalized Certificate of Completion. 

More Seminar Information

Academy of Business Training Summary In the Customer Service Training Course, you will learn best practices in providing assistance, advice, and support to those people who buy or use the company’s products or services before, during, and after the sale to ensure they have an easy and enjoyable experience with the company Delivery Method  Seminar Also Available As  On-Site Training Who Should Attend Customer Service Staff

All Date/Location Information