Target Writing: Get Readers to Take Action
Target Learning, LLC

Delivery Method

Seminar

Target Audience
Adults who would like to communicate their message more efficiently and effectively

Summary
A seminar to help you write e-mails, letters, memos, and reports that ensure your readers take the action you need.

Description/Agenda

We will show you how to communicate your message to help you achieve your desired results.

As busy writers, we tend to think mainly about disseminating information and not how the readers will react to the formatting, the sentence structure, and the writing tone. For example, if a document is poorly formatted, readers can't quickly find the relevant information they need (or want); consequently, they'll put the document aside with the intention of "reading it later when they have more time". If the sentence structure is choppy or the writing tone is unpleasant, readers will focus more on the style than on the content - which defeats the purpose of the communication.

What will I learn?

In this seminar, you will learn how to use your personal thinking style to:

• Write organized & readable memos, letters, e-mails & reports
• Overcome writer’s block using your personal thinking style
• Research key information quickly and accurately
• Create effective writing plans for all types of projects
• Write e-mails that immediately grab the reader's attention
• Use the proper writing tone to ensure readers properly interpret your message
• Develop correspondence that motivates readers’ to act on your information
• Learn the grammar and punctuation rules that are relevant to business
• Use punctuation to focus the readers on the key information
• Recognize and correct grammar errors that can hurt your credibility as a writer

What makes this seminar different?

A strong linear thinker will find it difficult to comprehend a document written in a global format and global style - just as a strong global thinker would find a detailed and sequential document tedious. Consequently, if your writing doesn't cater to your readers' particular learning and thinking strengths, your true message may be hidden from view, despite how it clear it may seem to you. Therefore, you will learn how to grab the attention of your reader, and deliver content that motivates your reader to take action.

IMPORTANT: We recommend you bring your current writing assignments (or topics) to this seminar. Our instructor will show you how to apply our strategies directly to the type of writing you must complete on a daily basis.

What does each seminar participant receive?

During the Seminar

TL Participant Binder:

• All Target Learning writing strategies
• Step-by-step guidelines for implementing the strategies
• Templates for note-taking (for efficient and effective research)
• Templates to help you organize and present your message
• Color-coded dividers for easy reference to all the strategies

After the Seminar

TL Advisor Program: Participants will have online access to their instructor for six months following the seminar (no extra charge)

Sponsor Background:

Stephen Gexler is the Lead Instructor for Target Learning, Inc. He holds a Master's Degree in Adult Education, and a Graduate Certificate in Training Systems Development. Stephen has successfully taught contract programs at the following organizations since 1989:

Schools & Colleges

Williams College, Bowdoin College, Wesleyan University, The Citadel, Hartwick College, Bridgewater College, Susquehanna University, Rockhurst University, De Anza College, Connecticut College, Stephens College, Choate-Rosemary Hall School, Heathwood-Hall School, Yale University

Business, Non-Profit & Government

Oasis, BF Goodrich Aerospace, Citicorp, Stallion Oilfields, U.S. Army Corps of Engineers, BSMG Worldwide, U.S. Naval Undersea Warfare Center, Genentech, Fred Hutchinson Cancer Research Center, GMAC Financial Services, ICMA Retirement Corporation, Impact Ministries, Syngenta Seeds, Inc., Padgett-Thompson, SureWest Communications, MoneyTree, Inc., DP Wolff, Inc., American Hospital Administration Professionals (AHAP), SWFLANT, Hill Air Force Base, Genentech, NASA - Jet Propulsion Lab, U.S. Department of Defense, U.S. Government Printing Office

Subjects Taught

Management, Leadership, Public Speaking, Business Writing, Speed Reading, Listening Skills, Memory Improvement, Customer Service, Interviewing Skills, Technical Writing, Creating a Positive Work Environment, Business Grammar & Proofreading, Writing Policies & Procedures, Managing Projects & Priorities, Learning Styles, Accelerated Learning, Creative Thinking, Study Skills, Team Building & Coaching

In addition, Stephen brings to the classroom more than 25 years of experience in business and education.

All Date/Location Information