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Media Buying Academy |
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We are real-world, hands-on, "this-is-how-you-do-it", intense media buying instruction benefiting the novice as well as the pros. From the basics to the tricks of the trade, every important facet of media buying -- understanding and analyzing research, evaluating each medium/station/publication, hard-nosed negotiating techniques, obtaining value-added merchandising, reading the audits, and posting buys -- is all unequivocally included in this 4 1/2-day media buying course touring approximately 40 cities throughout the United States each year. Our media buying course is designed to help media buyers and planners, marketing directors, account executives and media sales reps understand the media buying process. Our classes are small, by design, so each student gets the benefit of personal instructions from seasoned, savvy, media pros as well as informative class interaction. Because seating is limited, we recommend early registration.
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In-House / On-Site Training ClassesMARKETING Seminars
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