The Data & Marketing Association presents
 

Database Marketing On-Site Training

This exciting seminar will get you up-to-speed on how to effectively integrate your marketing efforts with information technology, quantitative analysis, finance, and merchandise functions in your organization to multiply your ROI.

Course Description/Agenda

Database marketing is at the core of all CRM efforts and an increasing number of companies are tapping into the power of their databases to enhance profitability. It's vital to find every way possible to increase your marketing performance in an increasingly soft economy. This exciting seminar will get you up-to-speed on how to effectively integrate your marketing efforts with information technology, quantitative analysis, finance, and merchandise functions in your organization to multiply your ROI. We'll show you ways to identify hidden opportunity within your database and cost effectively acquire new customers as well as to target the right customers to develop long-term loyalty.

Benefits of Attending

How can you apply database marketing in your business? This seminar will help you identify opportunities and enable the full use of technological capabilities such as:

• Tools and techniques for assessing the health of your database
• Reporting tools, OLAP and dashboards to demystify your customers and their behavior
• Best practices for developing targeted campaigns using advanced analytics
• Leveraging Customer Lifetime Value for making informed marketing decisions
• Developing multi-wave and multi-channel contact strategies to increase profit
• Measuring the effectiveness of campaigns to demonstrate marketing impact

Who Should Attend

Those responsible for or involved in database marketing across every major industry – including catalog, publishing, retail, technology, and financial services will find this seminar valuable. Marketers, in particular, will learn how to solve issues and capitalize on opportunities to help their businesses profit, including:

• Database Marketing Managers and Directors
• Marketing Managers and Directors
• CRM Managers and Directors
• Business Intelligence Managers and Directors
• Customer Information Managers and Directors
• Merchandising, Finance and IT Managers, and Executives
• Company Vice Presidents and Presidents
• Database Strategists and Marketing Strategists
• Analysts

Past attendees have represented all types of organizations — large and small, profit-making and non-profit — and have included participants from catalog, retail, publishing, financial services, high-tech, consumer, and business-to-business organizations

Why You Should Attend

If you need to know the answer to even one of the vital questions below, then you can’t afford to miss this event:

• How can I tell if database marketing will work in my company – before investing a lot of time and money? What benefits can I realize with database marketing?
• There’s so much data – what types should we be collecting?
• Are there third-party data sources that will make our database more powerful?
• We’re struggling with some marketing decisions – could predictive modeling help?
• We’re not maximizing the total mix of targeted marketing in a given season – how can we get started?
• Is data mining worth the effort?
• How can calculating Customer Lifetime Value help us over the long run?
• Can we really afford to spend what it takes to retain and reactivate this customer?
• We want to create exclusive offers for certain customers – are product affinities the answer?
  

More Seminar Information

The Data & Marketing Association Delivery Method  On-Site Training Also Available As  Seminar