Data & Marketing Association

The Data & Marketing Association (formerly the Direct Marketing Association) is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing.

DMA’s membership and Board of Directors are made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

Company Policies

Discounts Available

Training Offered

In-House / On-Site Training Classes

BUSINESS SKILLS Seminars
Advanced Copywriting Seminar
Secrets of Copywriting: Fundamentals for Direct Marketing

MARKETING Seminars
Basics of Direct Marketing
Busting Marketing Myths: Prove It Before You Promote It
Comprehensive Email Marketing Strategies
Creative Direct Marketing Strategies
Database Marketing
Direct Marketing Institute
Direct Marketing Math & Finance Seminar
DMA/COLLOQUY® Loyalty Marketing Workshop
Email Marketing Certification
Fundamentals of International Direct Marketing
Retaining and Winning Back Profitable Customers
Social Media Smarts
Statistics and Modeling for Direct Marketers
The Psychology of Marketing
Web Marketing: Design. Navigation. Analytics.
What You Didn't Know To Ask About Search