Direct Marketing Association Seminars
The Data & Marketing Association presents

What You Didn't Know To Ask About Search On-Site Training

This on-site training class is also available as Public Schedule Seminar.

Your participation will ensure your ability to strengthen and enhance basic PPC and SEO techniques. Become aware of free and low-cost tools that will help to improve your search campaign. Lastly, understand how to monitor performance of all search campaign components and analyze your sites click stream metrics.

Course Description/Agenda

FACT: Search is more resilient to economic trouble than other marketing mediums.

FACT: Search is projected to hit 25.2 billion in the next four years.

FACT: Solidifying basic search marketing techniques can make a huge difference in your program.

AGENDA

8:30 A.M. -9:00 A.M. Registration & Continental Breakfast

9:00 A.M. -10:30 A.M. Intensive Part I
Discover how to strengthen and enhance basic PPC and SEO techniques and how to optimize the relationship between the two. Learn local search marketing strategies for both paid search and local business listings. Get tips on integrating online and offline marketing efforts to create a universal message.

10:30 A.M. -10:45 A.M. Networking Break

10:45 A.M. -12:30 P.M. Intensive Part II
Find out how to structure mutually-beneficial search campaign with affiliates. Learn best practices for the design and optimization of landing pages. Become aware of free and low-cost tools that can help to improve your search campaign. Learn how to measure results of each aspect of your search campaign and analyze your site’s click stream metrics.

More Seminar Information