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The Data & Marketing Association
presents
Social Media Smarts On-Site Training
An introduction to the social web, tools and strategies
Course Description/Agenda
This new course will teach you all you need to know to form ongoing connections with your customers online — and keep ahead of the competition. There are so many ways to connect: blogging, social networking, content sharing, and promotion. And it's easier than you think! In two-days you’ll leave with cutting-edge skills for brand monitoring and reputation management, to keep your name positive in every social media channel. Through lively discussions and interactive exercises, we’ll demystify social media marketing. You’ll master practical, real-world applications, and construct your own unique social media strategy with input from our instructor — one of the best-known practitioners in the social media world.
Benefits of Attending
Demystify social media and learn how to grow your business with the RIGHT
social media strategy:
- Discover social media tools plus do’s and don’ts for social media
marketing
- Learn the who, what, where, when and why of blogging and blog marketing
- Understand the mechanics measuring the social web including online
reputation management
- Learn to leverage your digital assets for social media promotion
including images, video & podcasts
- Explore how microblogging, social bookmarking and wikis can extend your
reach online
- Pull together social media basics, tools and examples to develop a
practical social media strategy
Why Should You Attend
Learn how to define social media, understand tools and practical applications
for developing your own social media strategy. Live online exercise which will
introduce you to practical applications of social media tools.
Attendees will construct an outline of their own social media strategy which
will be reviewed by the instructor.
Listed below are some of the topics that will be covered at this two- day
seminar:
- Introduction to Social Media
- Marketing Socially: Creating and Promoting Blog Content
- Social ROI: Measuring Blogs and the Social Web
- Step Up to Social Networking
- Videos and Podcasts and Images Oh My!
- Social Roundup: Microblogging, Social Bookmarking and wikis
Course Outline
Day 1
8:30 am - 4:30 pm
Please arrive 30 minutes earlier than the start time to
register. Continental breakfast will be served.
9:00 am-10:30 am
Introduction to Social Media
Learn about social media, tools and business impact:
- What is social media?
- Examples of popular web 2.0 and social media web sites/tools
- What are the benefits of social media for marketing web sites?
- Social media gone good and gone wrong
10:45 am – 12:00 pm
QuickStart to Business Blogging and RSS
Learn the who, what, where, when and why of blogging:
- Why blog?
- Blogging and RSS basics, examples
- Blogging software and tools
- Blog usability
- Blogging and interaction: comments, trackbacks and linking
- Content sourcing and logistics
1:00pm-2:30pm
Marketing Socially: Creating and Promoting Blog Content
Learn about emerging channels of communication, networking and
information distribution:
- Introduction to Microblogging
- Practical applications for Twitter, FriendFeed and Plurk
- Social Bookmarking tools
- Introduction to Wikipedia, Google Knol and custom wikis
- Practical microblogging, bookmarking and wiki examples
2:45pm-4:30pm
Social Media Strategy Workshop
Learn how to measure the impact of business blogging for marketing, PR
and customer service:
- Basics of blog and RSS analytics
- Online brand monitoring and reputation management
- Tools for monitoring, measurement and analysis
- Dealing with dissenters and evangelists
Networking Opportunity:
Lunch will be served each day to facilitate networking with your peers.
Day 2
9:00 – 4:30 pm
Please arrive 30 minutes earlier than the start time to
register. Continental breakfast will be served.
9:00am-10:30am
Step Up to Social Networking
Learn the fundamentals of social networking for business:
- Introduction to social networks, trends and future
- Explore MySpace, Facebook and LinkedIn
- Guidelines for leveraging social networks for customer engagement
- Practical marketing examples of successful social networking
10:45-12:00pm
Videos and Podcasts and Images Oh My!
Learn the basics of using digital media and content sharing:
- Introduction to online video, video sharing sites and tools
- Introduction to podcasts, aggregation sites and tools
- Introduction to image sharing: Flickr
- Practical examples of using video, podcasts and/or social image
sharing
1:00pm-2:30pm
Social Roundup: Microblogging, Social Bookmarking and wikis
Learn about emerging channels of communication, networking and
information distribution:
- Introduction to Microblogging
- Practical applications for Twitter, FriendFeed and Plurk
- Social Bookmarking tools
- Introduction to Wikipedia, Google Knol and custom wikis
- Practical microblogging, bookmarking and wiki examples
2:45pm-4:30pm
Social ROI: Measuring Blogs and the Social Web
Pulling together the social media basics, practical tools and examples,
attendees with learn to develop a practical social media strategy for their
business covering:
- Strategy
- Objectives
- Tactics/tools
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