Basics of Direct Marketing
The Data & Marketing Association

Delivery Method

Seminar

Target Audience
You, if you're new to direct marketing or need to expand your knowledge from other areas of marketing. In short, anyone who influences the success of an organization’s marketing, promotional mail, or other direct marketing efforts should be here.

Summary
Fast-forward your learning curve by mastering the essentials of B-to-B and B-to-C direct marketing.

Description/Agenda

Fast-forward your learning curve by mastering the essentials of B-to-B and B-to-C direct marketing. Sharpen your skills with tips and strategies for increasing response rate and saving your company money. Update your knowledge on how to prevent common and expensive mistakes. The Basics of Direct Marketing – the condensed, two-day version of DMA’s best-selling seminar – is the most popular direct marketing course in the country. It has launched the careers of thousands and will accelerate your career, too.

And now, the Direct Marketing Association is bringing the seminar to your area to save you time and expense of traveling to a distant city. In this 2-day version of the popular national DMA seminar, Direct Marketing Institute, you'll devote only the actual classroom time to attending, and have the opportunity to meet others in your local area.

Basics of Direct Marketing is a 2-day seminar. If your travel budget and time is limited, the 2-day seminar will give you a strong grounding in the essentials of direct marketing.

Benefits of Attending

• You’ll build new skills faster – immediately improve offers, creative, copywriting, research/testing … everything you do.
• You’ll enhance your career – after the seminar, you will be the one others come to for advice on choosing the best list segments to target audiences, applying type font and layout to improve comprehension and response and deciding which marketing media – direct mail, Internet or print – to use.
• You’ll avoid mistakes – even if you apply only one technique that helps you prevent a potentially major error and loss, you’ve paid for the seminar many times over.

SPECIAL FEATURE!
Get a free critique of your letter, ad or brochure
How’s your direct marketing piece working? Want to kick it up a notch? Bring a sample of a letter, brochure or other direct mail piece and get a free critique from our highly knowledgeable instructor – an industry veteran with years of experience.

Who Should Attend

You should attend if you're new to direct marketing or need to expand your knowledge from other areas of marketing. In short, anyone who influences the success of an organization’s marketing, promotional mail, or other direct marketing efforts should be here! Titles who would benefit from this seminar include:

• Account Executives
• Database Marketing Managers
• Marketing Analysts
• Marketing Communication Specialists
• Product Managers

Anyone who is responsible for direct marketing results - beginners through intermediates

Why You Should Attend

Attend and get answers to important questions it could take you years of costly trial and error to learn on your own, such as:

• Why don’t general advertising techniques work on direct mail?
• Which offers work best?
• What does it take to write and recognize successful copy?
• How can we avoid mistakes when setting up tests?
• Are there any new search engine marketing techniques we should be using?
• What questions should we ask when choosing mail and e-mail lists?
• What response rate can we expect?
• What advantages are there – if any – to multimedia integration?

DMA's Basics of Direct Marketing Seminar provides you with the proven tools and techniques needed to answer these and many other key questions.

All Date/Location Information