Marketing Research Private Group / On-Site Training

The focus of this seminar is on the application of various marketing and marketing research and insights methods to specific decision areas involving your customer, brand and product/service.

Competitive analysis will help you focus your efforts on understanding every aspect of your competitor’s activities - R&D, Marketing, Sales, Manufacturing, Service and Support.

Understand the link between business planning and marketing strategies

Learn how to extrapolate key strategic information from research analysis

Assess competitive situations and identify opportunities

Lots more…

This hands-on workshop is designed for individuals who must write or evaluate questionnaires.

This course will address the guidelines of defining, planning, managing effective channels of distribution

Learn the basics of market research and their application

Learn how to segment your markets and select the best target markets for your products and services.

This limited enrollment, intensive workshop is designed to train you to become a focus group moderator.

This interactive program designed for marketing research practitioners, qualitative research consultants, and end users

This comprehensive seminar is designed for people who want to learn how to plan and implement marketing research and insights studies from start to finish.

In this seminar, totally devoid of matrix notations or derivations, you will learn how to select and interpret the best multivariate technique for analyzing the complex relationships between many variables typically encountered in marketing research studies.

This limited enrollment workshop is designed for the active focus group moderator

Learn How To Better Understand And Evaluate Direct Marketing Statistical Techniques - and Better Manage Your Modeling Projects

This intensive seminar uses a step by step procedure composed of several decision flow charts to help you select and implement the correct statistical techniques for your problems

In this interactive seminar, you will learn how to write and present marketing research and insights reports that are responsive to managements needs and stimulate business impact.